Diplomatico Drinks Folder

The aim of this project with Diplomatico rum was to create an off trade GWP folder that told about the rum traditions of Venezuela, how the rum was made, and how to use it in drinks. Three types of rums were used, and recipes for 6 drinks were devised to fit the flavour profile of each of the rums. The point was to create drinks that could easily be replicated at home, using glassware, ingredients and tools that are readily available for common man without having to spend hundreds of euros buying equipment. Basically it was about breaking down barriers and making drinks simple without comprising quality and flavour. Here are the pictures.